Course Details

Business, Gov. & Public Policy

This is a course about business nonmarket strategy. Nonmarket strategy includes dealing with governments, other businesses, NGOs (such as Rainforest Action Network, Greenpeace), and ad hoc organizations (whether consumers or others). All levels of response are considered (publicity; lobbying; campaign contributions; negotiations; creating and sponsoring balancing groups; suing; supporting strategic charities; reformulating products or services,; etc.). And the responses can be pondered at leisure (standard strategy) or during extreme events (crisis management). Each problem is considered for optimal strategic actions by the business. In this class examination of the "public interest" is as a background consideration. We will assume that businesses care about the public interest because others (customers, regulators, voters) care about the public interest.

Catalog Number: BUSCOM 703

Course History

Fall 2018
Title: Business, Gov. & Public Policy
Faculty: Spitzer, Matthew L. (courses | profile)
Section: 1     Credits: 3.0
Capacity: 20     Actual: 17