Course Details

Digital Data: Privacy, Policy & Governance

This class will focus on the evolving data ecosystem within the existing legal and regulatory landscape, which is also evolving. It will: 1) explain the technology underlying the tracking, collection and aggregation of consumer data, 2) identify the first and third party data aggregators, and outline what they do, 3) explore how business uses consumer data, particularly for its marketing purposes, and 4) provide the legal and regulatory perspective toward the industry¿s behavior and practices. The class will cover a number of recent court cases and Federal Trade Commission enforcement actions as a way to enhance understanding of the critical data privacy issues facing business. As part of the evaluation for the course, teams of 3-4 students will work on a project based on a hypothetical situation with students forming interdisciplinary teams representing legal, tech and business operations. Obviously, a bit of role-playing will be required. The project will require the launch of a new product (probably an app) incorporating a ¿privacy by design¿ approach and data governance best practices. Teams will demonstrate compliance with relevant statutes and regulations, and address the building of a corporate culture where business, legal and technology collaborate. The project will be assigned day 1, so students will have the entire 6-7 weeks to complete it, with readings and class discussion supporting their efforts. Project deliverables will include a brief ¿executive¿ presentation by each team, accompanied by a written plan and recommendations.

Catalog Number: REGLAW 920-0
Additional Course Information: MSL students only

Course History

Fall 2021
Title: Digital Data: Privacy, Policy & Governance
Faculty: Hayden, Thomas H
Hayden, Thomas Eugene
Section: 1     Credits: 1.5
Capacity: 25     Actual: 9