Course Details

Emerging Entertainment

This course examines major areas of emerging entertainment and their associated legal/business issues through the practical lens of attorneys working in those areas. We will cover areas such as the business of video streaming platforms (e.g., YouTube, Tik Tok); the emergence of the creator economy and influencers; the risks and responsibilities from creating original/exclusive content associated with your brand (e.g., Netflix Originals); the lifecycle of entertainment content on an emerging entertainment service (from negotiating a deal to operationalizing the contract to considerations when the license ends); the unique legal issues presented by video games, social media and emerging metaverse experiences (including NFTs, cryptocurrencies, and digital identity); and the wide range of monetization options (with their associated issues) available in these emerging technologies (including AVOD, SVOD, live shopping, merch, and tipping). Our goal is for students to (i) understand the businesses and legal issues of some of these emerging entertainment markets, (ii) appreciate the role that lawyers play in these areas, and (iii) gain some of the practical skills/insights to enter and succeed in these markets professionally.

Catalog Number: BUSCOM 741
Additional Course Information: Not a lottery course

Course History

Spring 2024
Title: Emerging Entertainment
Faculty: Kulback, John
Goldstein, Claire E
Ferrie, John William
Section: LA     Credits: 1.5
Capacity: 30     Actual: 14